Explorations

ORIGINAL PROJECTS

Original ventures — merging intellectual property, design innovation, and entrepreneurial creativity — conceived and developed by Amber Park. Discover more at lightupthe.world.

‘“I Like You, You're Weird''

‘“I Like You, You're Weird'' is a groundbreaking original IP project created and written by Amber Park. The IP was first introduced in 2021 as an online venture in partnership with gasoline.xyz.

{ VIEW }

PLAY! POP! GO! is a multi-platform creative endeavor helmed by Amber Park founded on the principle that the greatest utility is joy. PLAY! POP! GO! is an IP-driven project starring original characters and a unique gamified approach to brand storytelling.

{ VIEW }

original projects

ORIGINAL PROJECTS

‘“I Like You, You're Weird''

Play3.World

Play! Pop! Go!