‘“Live in Las Vegas” Dolby Live at Park MGM

Creative direction and design execution for ZAYN’s Las Vegas residency at Dolby Live, encompassing global marketing, physical fan experiences, and merchandising rollout.

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The project spanned both physical and digital environments, including venue design, immersive fan activations, merchandise development, and global digital advertising. The objective was to create a cohesive, end-to-end fan experience across retail, live entertainment, and digital platforms—transforming the residency into an immersive brand moment for audiences both on-site and online.

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Deliverables included venue signage, retail activations, merchandise collections, digital campaigns, and integrated creative direction deployed across the Las Vegas Strip and international advertising placements.

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