‘“Live in Las Vegas” Dolby Live at Park MGM

Creative direction and design execution for ZAYN’s Las Vegas residency at Dolby Live, global marketing, physical fan experience and merchandising rollout.

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The project spanned physical venue environments, immersive fan activations, merchandise design, LED systems, and global digital advertising. The goal was to create a cohesive fan experience across physical retail, live entertainment, and digital platforms, transforming the residency into an immersive brand moment for fans both on-site and online.

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Deliverables included venue signage, retail activations, merchandise collections, digital campaigns, and integrated LED show visuals distributed across the Las Vegas Strip and international advertising placements.

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